The effects of employees’ use of social networking sites on creativity, engagement, and job satisfaction in deluxe hotels: The moderating role of generations

This study examined the effects of social networking service (SNS) use by deluxe hotel employees on creativity, engagement, and job satisfaction using structural equation modeling (SEM), and identified the moderating role of generational differences. A survey was conducted on a total of 347 employees of deluxe hotels, and the AMOS and SPSS programs were used for analysis. First, the use of SNS by deluxe hotel employees had a significant positive effect on their creativity. Second, the creativity of employees had a significant and positive effect on employees’ engagement. Third, creativity did not have a statistically significant direct effect on job satisfaction, but the employees’ engagement had a very significant positive effect on job satisfaction. Fourth, the moderating role of generational differences among employees was not statistically significant, but creativity was found to have a significant effect on job satisfaction only for Generation X employees.