Contemporary Trends in University Administration with the Integration of Digital/New Technologies

This study conducts a systematic scoping review to explore how universities are integrating digital and emerging technologies into administrative processes. Following the PRISMA-ScR methodology, we systematically searched four major databases—Web of Science, Scopus, IEEE Xplore, and Google Scholar—for peer-reviewed publications between 2019 and 2024. Fifty-two studies met the inclusion criteria after rigorous screening and quality assessment using the CASP and JBI checklists. The originality of this review lies in synthesizing cross-disciplinary perspectives—encompassing digital marketing, artificial intelligence (AI), learning management systems (LMSs), open data, and collaborative digital tools—into a unified framework of administrative innovation. Findings reveal that digital marketing strategies enhance student engagement and institutional visibility, AI improves efficiency and decision-making, LMSs streamline academic and administrative coordination, and open data initiatives promote transparency but encounter legal and cultural resistance. Despite the potential of these technologies, persistent challenges include data privacy concerns, uneven digital infrastructure, and limited institutional readiness. This review contributes to the literature by mapping the intersection of technological innovation and university governance, identifying research gaps, and outlining directions for sustainable digital transformation in higher education.