Platformized labour and harassment in Canada: Quantifying the effects of racism on content creators

Digital content creation is a growing area of labour in Canada. Alongside the development of this labour market, it has been reported there are rising issues of harassment, racism, and racial representation. Research germane to this area has provided rich qualitative accounts of how harassment and social oppression impact marginalized content creators. This study builds on this scholarly area to demonstrate quantitatively the ways in which harassment manifests in a Canadian setting. Using data from an online survey targeting Canadian content creators ( N = 103), I specifically examine the incidence of harassment and racism among this population. Drawing on critical race theories, I argue that although online harassment is a widespread workplace hazard for content creators – regardless of identity, the consequences of this harassment are qualitatively different for those who have been historically marginalized. I expand on these findings to articulate how these impacts have downstream effects for marginalized creators, which may hinder their ability to sustain their labour in this environment. Finally, I situate these findings in the platformized environment within which these workplace hazards exist and problematize the arms-length approach that platforms take in regulating these hazards.