Educational film archives: A tool for sustainable tourism

In recent years, the rise of media-induced tourism—driven by film and television representations—has further increased visitor interest in cities that were already major travel destinations, but it has also stimulated interest in small, lesser-known locales. COVID-19 contributed to this phenomenon by incentivising the creation of websites and apps devoted to film and TV locations. Many of these websites, which are still in use today, play the role of veritable archives, in which, alongside the function of preserving filmic memory, navigation paths are created that stimulate users to explore the locations in an original and personal way. The main impact of this phenomenon, in both economic and cultural terms, is felt by the communities where the films and series are located, as they become more aware of the value of their territory and the importance of preserving it. Campania Landtelling of the University of Campania Luigi Vanvitelli is one of several initiatives stemming from academic institutions and projects focused on the construction of digital archives of regional locations used by audiovisual productions. By means of specific navigation paths built according to a geocritical perspective, Campania Landtelling produces a new touristic image of the territory, which stimulates the community to adopt a critical approach of its own heritage.