Examining The Effect of Digital Transformative Leadership on Employee Performance: Evidence from SMEs in Jordan on The Moderating Role of Knowledge Management

The study aims to fill the gap by investigating the effects of Digital Transformative ‎Leadership on employee performance. It used a quantitative approach to examine how ‎knowledge management moderates the relations among digital transformative leadership ‎variables, employee performance within small to medium enterprises (SMEs) working in the IT ‎sector, and those located in Jordan. Evidence indicated that digital transformative ‎leadership positively and significantly impacts employee performance and knowledge ‎management, and statistically moderates this relationship. The results also reveal that the digital ‎transformative leadership will exert a stronger impact on performance outcomes as knowledge ‎management is increased. The results of this study contribute to practical implications for ‎organizations that want to improve their performance with these kinds of digital leadership ‎styles and place a focus on strategic decisions, because without robust knowledge management ‎practices, it is difficult to use effective digital leadership. The study suggests going beyond ‎regional and sectoral boundaries as well as the limitations of cross-country, cross-sector ‎research and longitudinal aspects for further understanding of this issue‎.