Digital health for mothers and newborns: Evaluating a mobile voice messaging awareness campaign in Mali, a descriptive observational study
The Viamo "37 3-2-1" voice platform was effective in disseminating MNCH information and improving comprehension, particularly among youth and male audiences. Although behavior change was not measured, high engagement, and quiz performance suggest strong potential for increasing MNCH awareness in resource-limited settings.
Authors
- Aliou Bagayoko
- Ousmane Ibréhima Touré
- Ibrahima Téguété (ORCID: https://orcid.org/0000-0003-3111-6682)
- Baba Coulibaly
- Fatoumata Korika Tounkara (ORCID: https://orcid.org/0000-0001-5607-2503)
- Cheick Touré
- Ramatou Fomba
Institutions
- IntraHealth International (US)
- Université des Sciences, des Techniques et des Technologies de Bamako (ML)
- Mali-Folkecenter (ML)
Publication Details
- Journal
- International Journal of Gynecology & Obstetrics
- Published
- 2025-11-10
- DOI
- https://doi.org/10.1002/ijgo.70617
- Primary Topic
- Mobile Health and mHealth Applications
- Type
- article
- Field-Weighted Citation Impact
- 0.00