Investigating the relationship between entrepreneurial orientation and sustainable business performance: the mediating role of circular business practices

The Indian economy is experiencing robust growth; however, the industrial landscape faces fierce competition driven by advancements in AI and 3D printing technologies. This dynamic environment is shifting the business focus from employer-centric to employee-centric, fostering entrepreneurial behaviour among the workforce. Entrepreneurship emerges as a critical factor in securing successful business outcomes amidst these unpredictable conditions. This study aims to explore the entrepreneurial behaviours and strategies employed by Indian SME’s to understand their role in adopting sustainable business practices. The research methodology involved conducting a survey among corporate companies based in Chennai. Data collection was facilitated through a structured questionnaire, ensuring comprehensive insights into the entrepreneurial practices within these firms. The study found that Entrepreneurial Orientation does not directly influence Sustainable Business Performance in Indian SME’s. However, EO positively impacts SBP only when mediated by Circular Business Practices, highlighting the critical role of circular approaches. The study is unique in its comprehensive approach, involving the distribution of survey questionnaires to 600 companies affiliated with the Madras Chamber of Commerce. A significant response rate was achieved, with 363 companies participating in the survey through both online and offline modes.