Strategies for sustainable business development through bamboo utilization: A case study in Mandalagiri Village, Tasikmalaya Regency, Indonesia

The bamboo craft business in Tasikmalaya Regency, Indonesia, has emerged as a key driver of the local economy. However, this sector faces significant challenges, including shifting market trends and the need to enhance product competitiveness. We analyzed the position of the bamboo craft business and formulated strategies that are more profitable and sustainable. The methodology employed included interviews with 31 key actors in the bamboo craft industry, analysis using the Business Model Canvas (BMC), SWOT analysis, and the Quantitative Strategic Planning Matrix (QSPM). The bamboo craft business is currently categorized as ‘hold and maintain’ with the primary recommended strategies being market penetration and product development. Eight alternative strategies were identified, of which three should be prioritized: improving product quality and durability, product diversification, and increasing sustainable production. The implementation of these strategies is expected to enhance productivity and sustainability in the bamboo craft business. We recommend that bamboo craftsmen in Tasikmalaya implement strategies for improving quality, diversification and sustainable production through collaboration. Effectiveness should be measured empirically through customer satisfaction surveys and sales analysis. • The current challenges of the bamboo craft business include changing market trends, sustainability, and profitability. • The BMC and SWOT frameworks are relevant to assess the position of the bamboo handicraft business and formulate a sustainable strategy. • Focus on improving product quality, durability, and sustainable production to support the growth of bamboo handicraft business.