Cross-Cultural Typography: A Dual Study on Bilingual Design and Brand Longevity

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SPIRE - Sciences Po Institutional REpository
Published
2025-01-01
Primary Topic
Language, Metaphor, and Cognition
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article
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article

Cross-Cultural Typography: A Dual Study on Bilingual Design and Brand Longevity

Weixi KOU
SPIRE - Sciences Po Institutional REpository
Language, Metaphor, and Cognition
article

Cross-Cultural Typography: A Dual Study on Bilingual Design and Brand Longevity

Weixi KOU
article en

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No abstract available for this paper.
SPIRE - Sciences Po Institutional REpository
Centre Européen de Recherche en Economie Financière et Gestion des Entreprises
Openalex Percentile: Top 65%
Language, Metaphor, and Cognition
OpenAlex
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Cross-Cultural Typography: A Dual Study on Bilingual Design and Brand Longevity — Weixi KOU · SPIRE - Sciences Po Institutional REpository (2025) | TGRS Research Map | TGRS