Letters of Legacy: How Typography Shape Brand Longevity Across Cultures

Authors

Franck Celhay (ORCID: https://orcid.org/0000-0002-5786-7479)
Fabien Pecot (ORCID: https://orcid.org/0000-0001-6455-6663)
Mathieu Kacha (ORCID: https://orcid.org/0000-0001-8231-5441)
Weixi KOU (ORCID: https://orcid.org/0009-0004-0120-0116)

Institutions

Centre Européen de Recherche en Economie Financière et Gestion des Entreprises
EAE Business School (ES)

Publication Details

Journal: SPIRE - Sciences Po Institutional REpository
Published: 2025-01-01
Primary Topic: Consumer Behavior in Brand Consumption and Identification
Type: article
Field-Weighted Citation Impact: 0.00

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article

Letters of Legacy: How Typography Shape Brand Longevity Across Cultures

Franck Celhay, Fabien Pecot, Mathieu Kacha, Weixi KOU

Jan 1, 2025

SPIRE - Sciences Po Institutional REpository

Consumer Behavior in Brand Consumption and Identification

article

Letters of Legacy: How Typography Shape Brand Longevity Across Cultures

Franck Celhay, Fabien Pecot, Mathieu Kacha, Weixi KOU

January 1, 2025article en

Abstract

No abstract available for this paper.

SPIRE - Sciences Po Institutional REpository

Centre Européen de Recherche en Economie Financière et Gestion des Entreprises, EAE Business School (ES)

Openalex Percentile: Top 57%

Consumer Behavior in Brand Consumption and Identification

OpenAlex

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Letters of Legacy: How Typography Shape Brand Longevity Across Cultures — Franck Celhay, Fabien Pecot, et al. · SPIRE - Sciences Po Institutional REpository (2025) | TGRS Research Map | TGRS