Study of the Effects of Serif vs. Sans Serif Typography on Perceived Brand Longevity in Different Writing Systems

Authors

Franck Celhay (ORCID: https://orcid.org/0000-0002-5786-7479)
Fabien Pecot (ORCID: https://orcid.org/0000-0001-6455-6663)
Mathieu Kacha (ORCID: https://orcid.org/0000-0001-8231-5441)
Weixi KOU (ORCID: https://orcid.org/0009-0004-0120-0116)

Institutions

Centre Européen de Recherche en Economie Financière et Gestion des Entreprises
EAE Business School (ES)

Publication Details

Journal: SPIRE - Sciences Po Institutional REpository
Published: 2025-01-01
Primary Topic: Consumer Packaging Perceptions and Trends
Type: article
Field-Weighted Citation Impact: 0.00

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article

Study of the Effects of Serif vs. Sans Serif Typography on Perceived Brand Longevity in Different Writing Systems

Franck Celhay, Fabien Pecot, Mathieu Kacha, Weixi KOU

Jan 1, 2025

SPIRE - Sciences Po Institutional REpository

Consumer Packaging Perceptions and Trends

article

Study of the Effects of Serif vs. Sans Serif Typography on Perceived Brand Longevity in Different Writing Systems

Franck Celhay, Fabien Pecot, Mathieu Kacha, Weixi KOU

January 1, 2025article en

Abstract

No abstract available for this paper.

SPIRE - Sciences Po Institutional REpository

Centre Européen de Recherche en Economie Financière et Gestion des Entreprises, EAE Business School (ES)

Openalex Percentile: Top 57%

Consumer Packaging Perceptions and Trends

OpenAlex

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Study of the Effects of Serif vs. Sans Serif Typography on Perceived Brand Longevity in Different Writing Systems — Franck Celhay, Fabien Pecot, et al. · SPIRE - Sciences Po Institutional REpository (2025) | TGRS Research Map | TGRS