Economic globalization and its impact on cultural and linguistic norms: An analysis through the lens of local and global identity

This paper analyzes the impact of economic globalization on cultural and linguistic norms in contemporary Serbian society. Special attention is devoted to the role of the English language and Anglo-Saxon culture in shaping linguistic practices and identities. The methodological framework is based on a qualitative analysis of relevant literature in the fields of linguistics, cultural studies, and globalization, with particular reference to the works of key authors (Prćić, 2005; Bugarski, 2001; Filipović, 1990). The findings point to the intensive influx of Anglicisms into Serbian and the emergence of a hybrid idiom known as "Anglo-Serbian." The discussion addresses the consequences of global cultural influences for the preservation of local identity, while the conclusion synthesizes the results on the interaction between economic and sociocultural processes.