Key Factors Influencing E-HRM Adoption: An Integrated Approach Based on The Technology Acceptance Model

Against a backdrop of modernization of administrative services in Moroccan higher education, ‎this study examines the determinants of intention to adopt electronic human resource ‎management (e-HRM) systems at Sidi Mohamed Ben Abdellah University in Fez. Using the ‎Technology Acceptance Model (TAM), the study focuses on three main variables: perceived ‎usefulness (PU), perceived ease of use (PEOU), and intention to use (IU). Data were collected ‎from 98 users of the e-GRH system across 14 university establishments. Statistical analysis ‎was performed using SmartPLS 3.0 software. The results reveal that perceived ease of use ‎exerts a significant impact on intention to use the e-GRH system (β = 0.499; p < 0.001) as well ‎as on perceived usefulness (β = 0.464; p < 0.001). On the other hand, the effect of perceived ‎usefulness on intention to use the system was not statistically significant (β = 0.158; p = ‎‎0.156), leading us to reject this hypothesis. These results suggest that the perceived usability ‎of the system is a major lever in the adoption of e-HRM, independently of perceived ‎functional utility. The study contributes to a better understanding of the acceptance dynamics ‎of digital technologies in academic institutions and proposes concrete avenues for optimizing ‎their deployment‎.