Picture-activated mood and creativity in online brainstorming: the roles of flexibility and persistence

These findings are consistent with a possible mediating role of flexibility in the relationship between mood and creativity, as proposed by the dual pathway to creativity model. Exploratory analyses suggest that persistence may play a potential moderating role, with high persistence amplifying the effects of a positive mood on creativity. Future research should explore more visually engaging stimuli for online brainstorming and investigate the interplay of additional variables. The role of persistence as a mediator or moderator warrants further exploration.