THE RELEVANCE OF SUSTAINABILITY IN CONTEMPORARY WORLD

Sustainability is one of the most controversial topics in contemporary world because of various challenges, such as climate change, resource depletion, social inequality and economic crises. It is a fundamental strategy for the future development of economic actors and represents a holistic approach to ensure a balance between environmental, economic and social aspects. The aim of this study is to specify the normative base in relation to sustainability regulating the activity of agricultural entrepreneurs in Bulgaria. In this regard, we shall address the new challenges they face with regard to its implementation. The present work explores the historical roots and theoretical evolution of sustainability, as well as critical aspects of the concept of sustainability in the context of contemporary global challenges. The paper argues that sustainable development is not a static state, but a continuous process of negotiation between conflicting interests in an uncertain global environment.