Hierarchical Differences in Motivation for Engaging in Innovation Activities

We attempt to investigate whether there are distinct differences in attitudes and desires toward innovation based on job rank (generation) and whether these differences affect the implementation of innovation within companies; a preliminary survey was conducted among researchers affiliated with the research institute of a listed company. The survey results indicated that attitudes and desires toward innovation vary according to job rank (generation), aligning with the general characteristics of each generation. This finding suggests a new hypothesis: innovation productivity may be enhanced by tailoring innovation strategies to the specific traits of different generations. Future surveys will aim to differentiate between Generation X, Generation Y, and Generation Z more accurately, thereby providing a clearer understanding of the nuances among these generations.