The Role of Organizational Culture in the Era of Digital Transformation of Enterprises

Organizational culture plays an important role in enterprises operating in conditions of dynamic changes. It has a direct impact on the effectiveness of implementing new technologies, including ICT. At the same time, it should be noted that the implementation of new technologies, especially those in the area of information and knowledge management, has an impact on the form of organizational culture. In such a situation, the form of organizational culture must provide support for changes and be resistant to their potentially negative impact. The paper analyzes the issue of mutual relations between organizational culture and the technological development of the enterprise. A literature analysis was carried out, as well as an analysis of the survey, observations and interviews.