A Study on Pattern Analysis of Evolutionary Business Strategies in the Real World

This research aims to develop practical insights for policy and financial support systems to enhance the success of startup companies with innovation-driven growth. A Venn diagram helps visualize the pattern of companies that have achieved global success in business. It was found that international companies, such as HONDA, SONY, and UNIQLO, reveal common success pathways marked by innovation in their company histories. As a first step, business growth was driven by product innovation. Then, the first wave of internationalization contributed to expanding their market innovation. For further development, the company need several years for organizational innovation. Continuous business growth is shown after all these steps. The empirical study of Japan Advanced Chemicals (JAC)as a growing company in the semiconductor industry with 20 years of innovation was conducted by the authors. A typical pattern was observed in the Venn diagram among JAC and developed global companies. JAC’s sales have been growing in a pattern similar to that of globally developed companies. The pattern of JAC is not typical among competitors in the industry. It was, therefore, concluded that JAC is a potential candidate company for further growth. This study suggests that startup companies exhibiting this typical pattern have a higher potential for success due to innovation within their industry. This research explores the potential to enhance the five-year survival rate of startup companies. Practically, the insights from this study can guide policymakers in designing the most efficient scheme to support the growth of startup companies.