Comparative Analysis of UI/UX Design in Flight Ticket Booking: A Case Study of Traveloka vs Tiket.com

In today’s digital era, online travel platforms serve as essential tools for users to conveniently book flights, with UI/UX design playing a crucial role in shaping user perceptions and interactions. As the competition between online travel agencies (OTAs) intensifies, platforms like Traveloka and Tiket.com are constantly improving their user interfaces and experiences to attract and retain users. This research aims to explore how UI/UX design affects user satisfaction and perceived usability in flight ticket booking services by conducting a comparative analysis between these two leading Indonesia OTAs. Using a quantitative approach, this study employed usability testing followed by the UMUX-LITE questionnaire to measure user perceptions on both platforms. From the responses of 31 participants, we found that while Tiket.com scores slightly higher in ease of use, Traveloka offers greater usefulness due to its more extensive filter options, such as student tickets and refundable flight. Overall, Traveloka achieved UMUX-LITE score of 79.570 (grade A-) compared to Tiket.com 77.957 (grade B+), showing that better functionality can positively impact the overall experience. However, Tiket.com cleaner and simpler interface led to more users (54.8%) to prefer it overall. These highlight the importance of balancing simplicity and functionality in UI/UX design, and offer insights for improving the user journey in digital travel platforms.