Revenue-Aware Seamless Content Distribution in Satellite-Terrestrial Integrated Networks

With the surging demand for data-intensive applications, ensuring seamless content delivery in Satellite-Terrestrial Integrated Networks (STINs) is crucial, especially for remote users. Dynamic Ad Insertion (DAI) enhances monetization and user experience, while Mobile Edge Computing (MEC) in STINs enables distributed content caching and ad insertion. However, satellite mobility and time-varying topologies cause service disruptions, while excessive or poorly placed ads risk user disengagement, impacting revenue. This paper proposes a novel framework that jointly addresses three challenges: (i) service continuity-and topology-aware content caching to adapt to STIN dynamics, (ii) Distributed DAI (D-DAI) that minimizes feeder link load and storage overhead by avoiding redundant ad-variant content storage through distributed ad stitching, and (iii) revenue-aware content distribution that explicitly models user disengagement due to ad overload to balance monetization and user satisfaction. We formulate the problem as two hierarchical Integer Linear Programming (ILP) optimizations: one content caching that aims to maximize cache hit rate and another optimizing content distribution with DAI to maximize revenue, minimize end-user costs, and enhance user experience. We develop greedy algorithms for fast initialization and a Binary Particle Swarm Optimization (BPSO)–based strategy for enhanced performance. Simulation results demonstrate that the proposed approach achieves over a 4.5% increase in revenue and reduces cache retrieval delay by more than 39% compared to the benchmark algorithms.