Creating an effective social media content calendar

This paper explores the development and implementation of a comprehensive social media content calendar. A cohesive, organised and collaborative calendar will save social media managers time and energy while ensuring a well-balanced content mix, increasing collaboration and supporting institutional goals and communication efforts. This paper will guide readers through the benefits of using a calendar, examine the various features and elements of a calendar and discuss practical steps to begin using a calendar as part of their institution’s social media content workflow. This article is also included in The Business & Management Collection which can be accessed at https://hstalks.com/business/.