Negative verbal probabilities undermine communication of climate science

Abstract The Intergovernmental Panel on Climate Change (IPCC) recommends describing low-probability outcomes using negative verbal probability terms such as unlikely, rather than positive terms such as a small probability. However, we propose that this choice of probability terms might undermine public perception and understanding of climate science. Across eight preregistered experiments ( N = 4,150), we find that participants perceive outcomes described with negative low probability terms as reflecting lower scientific consensus than probabilistically equivalent but positively framed terms. The effect persists after controlling for beliefs in climate change, familiarity with the IPCC and political orientation, although it weakens when the projected values exceeded participants’ personal expectations. Participants also associate negative low-probability terms more strongly with extreme outcomes and judge them as less evidence-based than their positive counterparts. We recommend using positive verbal probabilities to communicate comparable levels of uncertainty without undermining perceptions of scientific consensus and evidence.

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Publication Details

Journal
Nature Climate Change
Published
2025-11-06
DOI
https://doi.org/10.1038/s41558-025-02472-1
Primary Topic
Climate Change Communication and Perception
Type
article
Field-Weighted Citation Impact
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article

Negative verbal probabilities undermine communication of climate science

Marie Juanchich, Karl Halvor Teigen, Theodore G. Shepherd, Miroslav Sirota
Nature Climate Change
Climate Change Communication and Perception
article

Negative verbal probabilities undermine communication of climate science

Marie Juanchich, Karl Halvor Teigen, Theodore G. Shepherd, Miroslav Sirota
article en

Abstract

Abstract The Intergovernmental Panel on Climate Change (IPCC) recommends describing low-probability outcomes using negative verbal probability terms such as unlikely, rather than positive terms such as a small probability. However, we propose that this choice of probability terms might undermine public perception and understanding of climate science. Across eight preregistered experiments ( N = 4,150), we find that participants perceive outcomes described with negative low probability terms as reflecting lower scientific consensus than probabilistically equivalent but positively framed terms. The effect persists after controlling for beliefs in climate change, familiarity with the IPCC and political orientation, although it weakens when the projected values exceeded participants’ personal expectations. Participants also associate negative low-probability terms more strongly with extreme outcomes and judge them as less evidence-based than their positive counterparts. We recommend using positive verbal probabilities to communicate comparable levels of uncertainty without undermining perceptions of scientific consensus and evidence.

Nature Climate ChangeVol. 15(12)
University of Essex (GB), University of Oslo (NO), University of Reading (GB)
Openalex Percentile: Top 58%
Climate Change Communication and Perception
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