Perinatal WIC Client Perceptions of a Technology-Assisted, Entertaining, Evidence-Based Depression Treatment Program Tailored for Perinatal People

Rural Americans experience higher rates of perinatal depression (PND) compared to non-rural Americans yet have decreased access to treatment. To address treatment access disparities, we must build capacity for care within non-mental health settings and leverage technology. This study uses a phenomenological approach, exploring treatment experiences of rural perinatal people with PND who participated in a technology-assisted cognitive behavioral-based treatment program. Participants who completed at least one program session were invited to participate in a qualitative interview about their experience. Four core themes emerged: (1) educational value, (2) factors impacting program engagement, (3) accessibility, and (4) suggested improvements. The program offers a treatment option for rural perinatal people and presents a model for increasing access to care in rural areas.