Green Entrepreneurship in Circular Supply Chain Management: How Success Factors Assist a Zero‐Waste Economy

ABSTRACT In the wake of pressing global environmental challenges and the urgent need for sustainable development (SD), green entrepreneurship (GE) has emerged as a promising avenue for supporting economic growth while addressing environmental and social concerns in developing economies. This research paper explores the critical success factors (CSFs) of GE that can potentially impact the digitalization of circular supply chain management (CSCM) toward a net‐zero economy in the Indian textile industry. The CSFs were identified through a comprehensive literature review and validated using expert feedback. To prioritize these factors, the “Best‐Worst Method” (BWM) was applied, and “Total Interpretive Structural Modelling” (ISM) and “Matrice d'Impacts Croisés Multiplication Appliquée à un Classement” (MICMAC) techniques were used to classify them into clusters. The results indicate that institutional CSFs and financing for entrepreneurs received the highest priority and were identified as the key driving factors based on expert evaluations. These insights will aid entrepreneurs, managers, and policymakers in formulating effective policies and strategies for achieving SDGs.