RESEARCH ON THE STRATEGIES OF EXHIBITING PHOTO ART AND INTERACTING WITH THE PUBLIC IN PHOTO MUSEUMS IN RUSSIA AND CHINA

Using the example of the Multimedia Art Museum, Moscow (MAMM), the Chinese Center for Photographic Culture in Lishui, and the Museum of Vintage Cameras in Shanghai, this article compares the practices of these three institutions in terms of exhibition formats and public engagement mechanisms.It analyzes the development of photography museums in different cultural contexts and the design methods used in these projects.The research shows that MAMM focuses on interdisciplinary storytelling, creates immersive exhibitions using digital technologies, and enhances public engagement through international biennials and global educational programs.China's photo museums combine two approaches: explor-ing traditional culture, art, and crafts while incorporating contemporary themes and cutting-edge technologies.This approach aims to promote local culture and foster localized interactions, fostering differentiated public engagement models.In general, museums are turning into creative clusters that attract the public with their open-ended interaction programs.