Research on Dynamic Incentive Mechanism for Co-Creation of Value in Innovation-Oriented Platform Ecosystem Considering Supervision

With the advent of the digital age, platform ecosystems have emerged as a crucial organizational form. Focusing on innovation-oriented platforms where collaborative innovation is paramount, this study developed a two-stage principal–agent model to examine how a platform enterprise’s value preference parameter governs collaborative outcomes. Our framework demonstrates that this parameter systematically regulates the endogenous portfolio of incentives and supervision, determining governance effectiveness and value co-creation outcomes in platform ecosystems. Further analysis revealed that as the platform enterprise deepens its understanding of an embedded enterprise’s capabilities, its governance mode spontaneously transitions from supervision-intensive to incentive-intensive, establishing a self-reinforcing cycle of value creation. These findings provide a principled basis for designing dynamic governance mechanisms and advance the platform governance literature by establishing the central role of the platform enterprise’s value preference parameter in coordinating endogenous governance instruments.