A Bioeconomy Model Approach: Combining Marketing 3.0 and Biorefinery-Process Concept for the Creole-Antillean Avocado Valorization in Montes de María, Colombia

This research proposes a bioeconomy model that integrates the principles of Marketing 3.0 with the concept of a biorefinery to valorize the Creole-Antillean avocado cultivated in the Montes de María region, Colombia. The study emerges from the absence of commercial strategies that articulate social responsibility and economic viability in the use of agricultural by-products, considering that the current industry is almost exclusively focused on the Hass variety. The methodology employed a mixed-methods approach, combining quantitative and qualitative analyses. Market studies, consumer segmentation, competition and trend analyses were conducted, along with the use of the TradeMap platform to identify export opportunities and the international positioning of avocado-derived products. In the experimental phase, the production processes were validated: bio-oil was extracted through the Soxhlet method using solvents, while chlorophyll and biocontrol agents were isolated with ethanol, ensuring efficiency and scalability. The results obtained through Aspen Plus simulation were validated by comparing software outputs with data reported in the literature. The model includes a corporate social responsibility section that evaluates the regional impact, highlighting job creation, community inclusion, and the strengthening of the social fabric. Results show that in 2023, Mexico led exports with 1,220,919 tons, followed by the Netherlands and Peru, while Colombia reached 114,741 tons, consolidating itself as a country with high growth potential. The findings suggest that the valorization of the Creole-Antillean variety represents a strategic opportunity to diversify the agroindustry, strengthen competitiveness, create employment, reduce waste, and guide investment decisions in bioeconomy, sustainability, promoting rural development and green innovation in Colombia.