Unveiling the Link between Curiosity Traits and Work Creativity

This study draws upon the well-established Job Demands-Resources (JD-R) model in management science to construct a model examining how curiosity traits influence work creativity. The study focuses on frontline sales personnel in multinational corporations, utilizing 619 valid questionnaires to test the hypotheses. Partial Least Squares Structural Equation Modeling (PLS-SEM) was employed to analyze the data. The study demonstrates that curiosity traits can enhance creativity, with work engagement and intrinsic motivation as mediating factors, while job complexity moderates the impact of curiosity traits on work engagement and intrinsic motivation. This research makes a significant contribution to the existing body of knowledge by elucidating the link between curiosity traits and work creativity.