Rehabilitation Tourism: Exploring Physiotherapy Services as a Driver for Medical Tourism with Reference to Kerala

Rehabilitation tourism has become an increasingly prominent segment within the broader medical tourismindustry, with physiotherapy services serving as a pivotal factor in attracting travellers seeking recovery, painmanagement, and wellness solutions. Kerala, often referred to as 'God's Own Country,' has emerged as apremier destination in India for health and wellness tourism, distinguished by its unique blend of traditionalhealing practices and contemporary rehabilitation methods. The research explores how Kerala's advancedhealthcare infrastructure, highly skilled physiotherapists, and the seamless integration of Ayurvedic therapiesenhance the state's appeal as a rehabilitation tourism destination. Individuals seeking post-operative recovery,chronic pain relief, and physical rehabilitation increasingly choose Kerala for its personalized treatments,affordability, and tranquil environment that fosters healing.