Why diners return to healthy self-service restaurants

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings The study found that health consciousness and experiential marketing increase perceived value and repurchase intention among healthy self-service restaurant diners, with findings varying between younger and middle-aged diners. Originality/value The briefing saves busy executives, strategists, and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.