The Effect of Sharing Economy on Performance Indicators in Hotels in Egypt

Sharing economy valued globally at over USD 113 billion, has transformed the hospitality sector, particularly in emerging markets such as Egypt, where peer-to-peer platforms like Airbnb are reshaping customer behavior and competitive dynamics. Despite increasing scholarly interest, limited empirical research has examined its influence on hotel performance in developing economies. This research intends to investigate the impact of the sharing economy on non-financial hotel performance indicators, including competitiveness, service quality, flexibility, resource utilization, and innovation. Guided by a post- positivist paradigm, a quantitative research strategy was adopted for the study. The research population consisted of Egyptian and foreign tourists using hotels and shared accommodation in Egypt. From this population, a valid sample of 421 respondents was obtained through an online questionnaire across major tourist cities, including Cairo, Alexandria, Hurghada, Luxor, and Sharm El-Sheikh. The findings confirm that sharing economy significantly influences hotel performance indicators (competitiveness, service quality, flexibility, resource utilization, and innovation). This research fills a knowledge gap and provides valuable practical implications to enhance hotel performance through the integration of sharing economy principles.