Wingman: Sensing, Seizing, and Transforming Through Innovation and Democratized Corporate Entrepreneurship

On May 9th, 2022, Shruti Kapoor (Shruti), one of the co-founders of Strings Systems Inc. (SSI), doing business under its brand Wingman, was sitting in her Bangalore office and reflecting on the progress of Wingman since its inception in 2018. Wingman operated in the conversation intelligence (CI) industry and provided artificial intelligence (AI)-based technical solutions to business-to-business (B2B) clients, which improved their sales conversations and enhanced the efficiency of their sales personnel. SSIs culture of ad hoc, siloed innovation, relying on dedicated teams, enabled the company to identify and exploit numerous business opportunities, driving rapid growth.