Research on the Impact of the Trend of Short Video Entertainment on College Students’ Ideological and Political Education

With the rapid development of mobile internet technology, short video platforms have become an integral part of college students’ daily lives. The pan-entertainment phenomenon of short videos has exerted profound impacts on ideological and political education for college students. Through questionnaire surveys, this paper investigates the current status of college students’ usage of short video platforms, their understanding and attitudes towards the “panentertainment” trend of short videos, as well as its specific influences on ideological and political education. Finally, the study systematically analyzes the impacts of short video pan-entertainment on college students from governmental, platform, university, and individual perspectives, while proposing corresponding countermeasures.