Unveiling Key Drivers of Citizens' Acceptance of E-Voting: A Quantitative Analysis

The current study examines the broader factors influencing citizens’ trust and adoption of electronic voting (e-voting) systems, extending beyond the conventional focus on trust in government and technology. A conceptual framework was developed by incorporating elements from the TAM, IDT, and trust theory. Data was collected through surveys and investigated using SEM to evaluate the relationships amongst crucial variables. The findings reveal that trust in e-voting is significantly shaped by citizens’ trust in governing bodies, the transparency and reliability of the voting process, trust in the technology, and perceived ease of use. In contrast, perceived public value was not found to significantly impact trust. These results highlight the multifaceted nature of trust in digital governance and underscore the importance of considering both procedural and technological factors in system design. The novelty of this study lies in its broader perspective on trust, emphasizing the role of implementation and process transparency in influencing public perception. The proposed model offers practical insights for policymakers and system developers seeking to improve public confidence and foster wider adoption of e-voting technologies.