Personalization Strategies for Increasing Engagement With Digital Mental Health Resources: Sequential Multiple Assignment Randomized Trial
There was a small but statistically significant cost to engagement from adding tailoring questions assessing perceived need and intended next steps. Among the strategies tested in this study, tailoring resources to demographics was the most effective strategy for increasing engagement among visitors who viewed their screening results. This study demonstrates how personalization may increase engagement with mental health websites and provides design implications for future research.
Authors
- Kevin Rushton (ORCID: https://orcid.org/0009-0009-1637-5943)
- Theresa Nguyen (ORCID: https://orcid.org/0000-0001-9218-3198)
- Brittany Mosser (ORCID: https://orcid.org/0000-0003-0670-3412)
- Tim Althoff (ORCID: https://orcid.org/0000-0003-4793-2289)
- Meghan Romanelli (ORCID: https://orcid.org/0000-0002-3633-8826)
- Isabell Griffith Fillipo (ORCID: https://orcid.org/0000-0002-6879-3268)
- John Marion (ORCID: https://orcid.org/0009-0000-4685-4886)
- Julien Rouvere (ORCID: https://orcid.org/0000-0002-9468-564X)
- Ashish Sharma (ORCID: https://orcid.org/0000-0003-3791-7886)
- Michael D. Pullmann (ORCID: https://orcid.org/0000-0001-8404-864X)
Institutions
- Seattle Pacific University (US)
- University of Washington (US)
- Paul G. Allen Family Foundation (US)
- Mental Health America (US)
Publication Details
- Journal
- JMIR Mental Health
- Published
- 2025-11-04
- DOI
- https://doi.org/10.2196/73188
- Citations
- 3
- Primary Topic
- Digital Mental Health Interventions
- Type
- article
- Field-Weighted Citation Impact
- 4.63