What types of tobacco control public service advertisements work for Chinese adolescents? A mixed-methods study
Tobacco control PSA design should consider strategies combining disease warnings with real-life testimonials, avoid humorous advertisements and industry-sponsored messaging, and consider regional cultural differences. Distribution through online and social media platforms frequently used by adolescents may enhance reach. Future longitudinal research with broader geographical sampling is needed to confirm these findings.
Authors
- Jing Xu (ORCID: https://orcid.org/0000-0003-0388-5046)
- Yu Chen (ORCID: https://orcid.org/0000-0003-2039-9111)
- Yujiang Cai
- Kin‐Sun Chan
- Xinrui Yang (ORCID: https://orcid.org/0009-0008-8917-9831)
- Haoyi Liu sup sup (ORCID: https://orcid.org/0009-0004-3072-5798)
- Shiyu Liu sup sup (ORCID: https://orcid.org/0000-0003-3082-6201)
Institutions
- Fujian Normal University (CN)
- City University of Hong Kong (HK)
- Peking University (CN)
- University of Macau (MO)
- Beijing International Studies University (CN)
- Xi'an Jiaotong University (CN)
Publication Details
- Journal
- Tobacco Induced Diseases
- Published
- 2025-11-04
- DOI
- https://doi.org/10.18332/tid/211650
- Primary Topic
- Smoking Behavior and Cessation
- Type
- article
- Field-Weighted Citation Impact
- 0.00