A STUDY ON CONSUMER PERCEPTION TOWARDS ELECTRIC TWO WHEELERS WITH SPECIAL REFERENCE TO SALEM CITY

Global warming has become a major problem worldwide, necessitating the implementation of legislation to limit the ever-increasing emissions of greenhouse gases. With modern technologies in place, transportation and communication have experienced a remarkable transformation. The problems of traditional automobiles, such as their negative impact on the environment, rising fuel prices, and so on, prompted buyers to consider an alternative technology, which led in the development of electric vehicles. Customers are also excited about this new technology since it provides several benefits. Marketers are always faced with the difficulty of convincing customers to embrace change and push their items into the market. The study aims to better understand customer perception regarding electric two-wheelers in the Salem district. Responses from around 282 bike riders were gathered to analyse the key factors influencing the purchasing of electric bikes. The data was analyzed using percentages and regression.