Unlocking online healthcare platform adoption: Decoding the “Key of CSR” through mixed methods integration of technology acceptance model mechanisms and privacy barriers
This study advances the theoretical understanding of TAM in high-sensitivity service contexts, expands the application of PCSR in the domain of digital health, and provides actionable insights for online healthcare platforms seeking to enhance user engagement through socially responsible and privacy-aware strategies.
Authors
- Bing Wang (ORCID: https://orcid.org/0000-0003-2146-8529)
- Jinjiang He (ORCID: https://orcid.org/0000-0002-2357-3640)
Institutions
- Zhejiang University of Finance and Economics (CN)
Publication Details
- Journal
- Digital Health
- Published
- 2025-05-01
- DOI
- https://doi.org/10.1177/20552076251392292
- Primary Topic
- Mobile Health and mHealth Applications
- Type
- article
- Field-Weighted Citation Impact
- 0.00