The Social Change Behaviour of Generation Z in Post-Communist Economies

This article studies the relationships among different factors and young people’s social change behaviour within three Eastern European countries. We surveyed 1906 students from Romania, Bulgaria, and Montenegro, all members of Generation Z, using SmartPLS software for data analysis. While there is a correlation between concern and behaviour, the impact sizes are small, indicating that good intentions do not always result in vivid responses. Social issues and individual freedom were the most powerful motivators. Business owners also exhibited more social change behaviour than non-business owners. Overall, our results suggest that Generation Z’s social change behaviour in the three EE countries gravitates around a self-orientation and intrinsic motivation, which influence the actions behind their good intentions.