Message Valence, Industry Influence, and Stakeholder Narratives in Global Conversations on Tobacco Harm Reduction: Content Analysis
The online discourse surrounding THR is characterized by a predominance of pro-THR messaging, particularly in high-income countries and among industry-affiliated stakeholders. The growing volume of THR advocacy and marketing efforts on social media presents new challenges for tobacco regulation and public health policy.
Authors
- Minji Kim (ORCID: https://orcid.org/0000-0002-7715-6826)
- Ali Zain (ORCID: https://orcid.org/0000-0001-9500-6349)
- James Francis Thrasher (ORCID: https://orcid.org/0000-0001-6418-4863)
- Jungmi Jun (ORCID: https://orcid.org/0000-0002-0720-7122)
Institutions
- University of South Carolina (US)
- Arizona State University (US)
Publication Details
- Journal
- Journal of Medical Internet Research
- Published
- 2025-11-03
- DOI
- https://doi.org/10.2196/77676
- Primary Topic
- Smoking Behavior and Cessation
- Type
- article
- Field-Weighted Citation Impact
- 0.00