Editorial policy and ownership structure as a factor in content formation in socio-political online publications in the context of modern armed conflict

This article examines the coverage of contemporary armed conflicts in online socio-political publications, which today play a key role in shaping public opinion and interpreting political events. The focus is on the mechanisms of media representation of conflicts, as well as methods for constructing information narratives in the digital environment. The object of the study is online media covering topics related to military operations, international security, and foreign policy. The subject of the study is the methods and techniques by which media shape audience perceptions of armed conflicts, including thematic framing, semantic emphasis, and the choice of lexical and evaluative means. Particular attention is paid to the influence of institutional, political, and economic factors on the nature and focus of publications, as well as their interpretive strategies. The methodological basis of the study consists of content analysis, frame analysis, and an institutional-political economy approach, applied in combination to identify the relationship between ownership structure, editorial policy, and the specifics of the presentation of armed conflicts in online media. The research's novelty lies in its comprehensive examination of online socio-political publications as participants in the process of constructing public opinion on modern armed conflicts. The study identifies key frames used in publications and demonstrates that online media often employ techniques to legitimize the actions of one side or the other, emphasizing certain aspects of events. The analysis demonstrates how conflict coverage depends on editorial policy, economic interests, and the institutional affiliation of media outlets. It is concluded that the process of media representation of conflicts is not neutral: it is mediated by the structure of interactions between political, economic, and informational actors. The findings can be used to further study the mechanisms of political communication, information influence, and regulation of digital media in modern conflicts.