Analyzing Employee Job Satisfaction Through Sentiment Analysis for Enhanced Workplace Improvement and Business Success

Employee satisfaction is a crucial factor affecting organizational performance, productivity, and overall workplace efficiency. This study investigates employment satisfaction within the Greek technology sector through sentiment analysis, focusing on employees’ responses through the Employee Experience-Satisfaction (EmEx-Sa) questionnaire. The study employs natural language processing (NLP) and, in particular, the lexicon-based sentiment analysis methodology to analyze data from 208 employees across the entirety of Greece, obtained from open and semi-open questions, multiple-choice alternatives, and demographic questions. The objective is to utilize data from sources such as the Michigan Organizational Assessment Questionnaire (MOAQ), Minnesota Satisfaction Questionnaire (MSQ) and Job Descriptive Index (JDI) to determine the primary elements that impact job satisfaction and, by applying principles of organizational ergonomics, gain insight into the attitudes and emotions of employees. Results reveal that the working environment (total sentiment score: 21.50) is the primary driver of positive sentiment, while salary (total sentiment score: −18.72) is the main source of dissatisfaction. Sentiment regarding superiors is more balanced, leaning slightly positive (total sentiment score: 0.02), but the analysis indicates opinions lack significant polarization. The findings delineate critical factors influencing job satisfaction, encompassing the work environment, leadership quality, salary, and opportunities for professional advancement. The research underscores the significance of internal marketing tactics in fostering engagement, trust, and transparency between management and employees and provides actionable suggestions for boosting working conditions, fostering employee well-being, and improving organizational performance, underscoring the strategic imperative of prioritizing job satisfaction.