Messages from co-partisan elected officials can increase climate mitigation intentions without changing climate beliefs
Increasing belief in climate change is often considered a prerequisite to motivating climate action. However, partisan polarization has crystallized climate beliefs, and the narrowing window for climate mitigation demands urgent behavior change. This study investigates whether messages from co-partisan elected officials can directly boost intentions to adopt climate-friendly behaviors without changing underlying beliefs about climate change. In two preregistered survey experiments-one on solar panels (n = 9298) and one on electric vehicles (n = 9903)-I find that co-partisan elite messages can increase climate-mitigation intentions among self-reported Republicans and Democrats alike, even though such messages do not affect climate beliefs. Furthermore, I find that messages centering climate change are just as persuasive for Republicans as non-climate framings, challenging previous work showing that climate change rhetoric triggers a "backfire effect" reducing Republicans' mitigation behaviors. Finally, I test the theory of "credibility-enhancing displays" and find limited evidence that partisan elites are more effective at motivating mitigation intentions when they themselves engage in those behaviors.
Authors
- Victor Wu (ORCID: https://orcid.org/0000-0003-4548-9826)
Institutions
- Stanford University (US)
Publication Details
- Journal
- Nature Communications
- Published
- 2025-11-03
- DOI
- https://doi.org/10.1038/s41467-025-64678-3
- Primary Topic
- Climate Change Communication and Perception
- Type
- article
- Field-Weighted Citation Impact
- 0.00
Funders
- American Political Science Association
- Wildlife Preservation Society of Australia
- Society for Personality and Social Psychology