Messages from co-partisan elected officials can increase climate mitigation intentions without changing climate beliefs

Increasing belief in climate change is often considered a prerequisite to motivating climate action. However, partisan polarization has crystallized climate beliefs, and the narrowing window for climate mitigation demands urgent behavior change. This study investigates whether messages from co-partisan elected officials can directly boost intentions to adopt climate-friendly behaviors without changing underlying beliefs about climate change. In two preregistered survey experiments-one on solar panels (n = 9298) and one on electric vehicles (n = 9903)-I find that co-partisan elite messages can increase climate-mitigation intentions among self-reported Republicans and Democrats alike, even though such messages do not affect climate beliefs. Furthermore, I find that messages centering climate change are just as persuasive for Republicans as non-climate framings, challenging previous work showing that climate change rhetoric triggers a "backfire effect" reducing Republicans' mitigation behaviors. Finally, I test the theory of "credibility-enhancing displays" and find limited evidence that partisan elites are more effective at motivating mitigation intentions when they themselves engage in those behaviors.

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Publication Details

Journal
Nature Communications
Published
2025-11-03
DOI
https://doi.org/10.1038/s41467-025-64678-3
Primary Topic
Climate Change Communication and Perception
Type
article
Field-Weighted Citation Impact
0.00

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article

Messages from co-partisan elected officials can increase climate mitigation intentions without changing climate beliefs

Victor Wu
Nature Communications
Climate Change Communication and Perception
article

Messages from co-partisan elected officials can increase climate mitigation intentions without changing climate beliefs

Victor Wu
article en

Abstract

Increasing belief in climate change is often considered a prerequisite to motivating climate action. However, partisan polarization has crystallized climate beliefs, and the narrowing window for climate mitigation demands urgent behavior change. This study investigates whether messages from co-partisan elected officials can directly boost intentions to adopt climate-friendly behaviors without changing underlying beliefs about climate change. In two preregistered survey experiments-one on solar panels (n = 9298) and one on electric vehicles (n = 9903)-I find that co-partisan elite messages can increase climate-mitigation intentions among self-reported Republicans and Democrats alike, even though such messages do not affect climate beliefs. Furthermore, I find that messages centering climate change are just as persuasive for Republicans as non-climate framings, challenging previous work showing that climate change rhetoric triggers a "backfire effect" reducing Republicans' mitigation behaviors. Finally, I test the theory of "credibility-enhancing displays" and find limited evidence that partisan elites are more effective at motivating mitigation intentions when they themselves engage in those behaviors.

Nature CommunicationsVol. 16(1)
Stanford University (US)
American Political Science Association, Wildlife Preservation Society of Australia, Society for Personality and Social Psychology
Openalex Percentile: Top 58%
Climate Change Communication and Perception
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