Impact of mother's mass media exposure on early childhood development in pakistan: urban vs. rural analysis
This study highlights the potential of media-based interventions to empower mothers and improve child development outcomes. Tailored campaigns using accessible and frequently used media can bridge knowledge gaps, promote equitable development, and address persistent regional inequalities.
Authors
- Muhammad Afiq (ORCID: https://orcid.org/0009-0005-1475-8415)
- M. Iqbal Zafar (ORCID: https://orcid.org/0000-0003-0718-2188)
Institutions
- Lahore School of Economics (PK)
- Government of Pakistan (PK)
- Urban Unit (PK)
Publication Details
- Journal
- BMC Public Health
- Published
- 2025-11-03
- DOI
- https://doi.org/10.1186/s12889-025-24586-z
- Primary Topic
- Child Development and Digital Technology
- Type
- article
- Field-Weighted Citation Impact
- 0.00
Funders
- UNICEF