A nonlinear model of evolution of beliefs in social networks

Abstract The main goal of this paper is to introduce a new model of evolvement of beliefs on networks. It generalizes the DeGroot model and describes the iterative process of establishing the consensus in isolated social networks in the case of nonlinear aggregation functions. Our main tools come from mean theory and graph theory. The case, when the root set of the network (influencers, news agencies, etc.) is ergodic is fully discussed. The other possibility, when the root contains more than one component, is partially discussed and it could be a motivation for further research.