When food delivery meets Big Tech: implications for public health

Online food delivery platforms are omnipresent in the food environment, influencing dietary behaviours through their appeal, convenience, availability, and marketing tactics. Increasingly major online food delivery platforms are entering formal partnerships with Big Tech companies, raising concerns about the growing corporate influence on food choices and public health. These strategic partnerships are likely to lead to market consolidation, increase the visibility and consumption of unhealthy foods, and reinforce digital food purchasing patterns where convenience outweighs health considerations. Our commentary highlights the need for ongoing scrutiny and regulatory oversight of corporate partnerships across digital food systems to mitigate their potentially harmful implications for population nutrition.

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Publication Details

Journal
Critical Public Health
Published
2025-11-03
DOI
https://doi.org/10.1080/09581596.2025.2578586
Primary Topic
Consumer Attitudes and Food Labeling
Type
article
Field-Weighted Citation Impact
0.00
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article

When food delivery meets Big Tech: implications for public health

Christina Zorbas, Kathryn Backholer, Rebecca Bennett
Critical Public Health
Consumer Attitudes and Food Labeling
article

When food delivery meets Big Tech: implications for public health

Christina Zorbas, Kathryn Backholer, Rebecca Bennett
article en

Abstract

Online food delivery platforms are omnipresent in the food environment, influencing dietary behaviours through their appeal, convenience, availability, and marketing tactics. Increasingly major online food delivery platforms are entering formal partnerships with Big Tech companies, raising concerns about the growing corporate influence on food choices and public health. These strategic partnerships are likely to lead to market consolidation, increase the visibility and consumption of unhealthy foods, and reinforce digital food purchasing patterns where convenience outweighs health considerations. Our commentary highlights the need for ongoing scrutiny and regulatory oversight of corporate partnerships across digital food systems to mitigate their potentially harmful implications for population nutrition.

Critical Public HealthVol. 35(1)
Deakin University (AU)
Openalex Percentile: Top 58%
Consumer Attitudes and Food Labeling
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