Designing a new social care product linked to pensions

Abstract This research presents the design, pricing, and consumer testing results of a potential private financial product that integrates retirement savings with social care funding through contributions to a supplemental defined contribution pension scheme. With this product, some contributions will be earmarked specifically to cover social care expenses if needed post-retirement. Our research indicates that offering benefits that address both retirement income supplementation and social care funding in a combined approach is appealing to consumers and could help overcome behavioural barriers to planning for social care. As with established defined contribution schemes, this product is designed for distribution in the workplace. Employees can contribute a portion of their earnings to their pension accounts. Employers may partially or fully match these contributions, further incentivising participation. In addition to financial support, participants will gain access to social care coordination services designed to facilitate ageing at home. These services will help retirees navigate care options, coordinate necessary support, and optimise the use of their allocated social care funds, ultimately promoting independence and well-being in later life.