Is the Millet Market a New Hope for Indian Agriculturists

Undoubtedly, millets are the powerhouse of nutrition and the most interesting fact about millets is that it is India’s own food because millets were first cultivated in India. Recognition of importance of millets is evident from the fact that the year 2023 has been declared as ‘International Year of Millets’. This celebration will be meaningful in real sense only if it is successful in enhancing the awareness and consumption of millets among people. There is no doubt that many efforts are being continuously made not only for enhancing productivity but also for promoting and creating awareness about millets among consumers. But an important question arises here is that do these efforts really worthwhile? Have these efforts been successful in creating awareness about millets? And the most important question is that are the people really ready to accept millet and include it in their daily meal? This research paper is a small attempt towards finding the answers of above questions. It is mainly done to find out the level of awareness and acceptance of millets among general public so that market potential of millets can be assessed.