Virtual purchasing

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Immersive technologies could be disruptive to the current real estate markets around the world, and their use in Egypt is leading to considerations as to the ethicality and effectiveness of their implementation to encourage purchases. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.