Empirical Investigation of the Motivation and Perceptions of Tourists Visiting Spa Resorts in the Vâlcea Subcarpathians, Romania

The Vâlcea Subcarpathians, known for their wealth of natural resources and their spa tradition, are distinguished by renowned spa resorts such as Băile Olănești, Călimănești, Ocnele Mari and Băile Govora. These destinations provide tourists with a variety of treatment, relaxation, and recreational options. This research aims to explore the factors influencing tourist behavior at spa resorts in the Vâlcea Subcarpathians, Romania. Specifically, the relationships between tourists’ residential environment and frequency of visits, the influence of participation in cultural activities on the average duration of trips, and the impact of information sources and vacation planning methods on why tourists choose to visit spa resorts in the Vâlcea Subcarpathians, Romania, will be examined. As part of this study, a questionnaire was developed to collect relevant data on the perceptions and behaviors of visitors to spa resorts in the Vâlcea Subcarpathians, Romania. To analyze the collected data and test the research hypotheses, the following statistical methods were used: Chi-Square Test, Independent Samples t-Test and Analysis of Variance (ANOVA). The results obtained from the statistical tests largely confirmed the proposed hypotheses. There is a significant relationship between the age range of tourists and the frequency of visits, suggesting that different age groups have distinct visiting behaviors. Also, the perception of service quality varies by the gender of tourists, indicating that men and women have different experiences and expectations.